Discover What Is a Good Video Bitrate & How to Set It Easily

Have you ever watched a video that looked blurry or had strange blocks while playing? Maybe the sound was not clear, or the video took a long time to load. It often happens because of something called bitrate. Bitrate is how much data your video or audio uses every second. It affects how clear or smooth your video looks and sounds.

If you want to know what is bitrate, you are in the right place. Here, we will explain bitrate more so you can understand why it matters. We will also share tips on the optimal bitrate to use for different purposes. Additionally, if you wish to adjust the bitrate on your computer, we will guide you through the process with ease.

So, please keep reading to learn how bitrate works and how to optimize your videos for better quality without any issues. It is simpler than you think!

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Part 1: What Is Bitrate

When you watch a video or stream a game, it often appears incredibly smooth. At other times, it appears blurry or freezes. That has a lot to do with something called bitrate.

So, what is bitrate? Bitrate controls how clear or smooth everything plays. If you are editing videos, recording streams, or uploading content to YouTube, bitrate matters significantly.

Bitrate tells us how much data goes into a video or audio file every second. It is usually shown as kbps (kilobits per second) or Mbps (megabits per second). A larger number indicates better quality, but it also requires more storage space or a faster internet connection.

If you have ever wondered what bitrate is, here is an example:

• A video with 1000 kbps will look lower in quality than one with 5000 kbps.

• A song at 128 kbps will sound okay, but at 320 kbps, it sounds much better.

However, remember that a bitrate that is too high is not always beneficial. It can make files huge and harder to stream. Therefore, we always strive for a balance.

In summary, bitrate is how much data is packed into each second of your video or audio. Higher bitrate = better quality, but also bigger files.

Part 2: What Bitrate Should You Use

Now that you know what bitrate is, the next big thing is picking the right one. You do not want your file to look bad, but you also do not want it to be too big.

Here is a simple guide on how to know what bitrate is good and what you should use:

For Videos:

• YouTube 1080p (Full HD): Use 8,000 kbps to 12,000 kbps

• 720p (HD): Try 5,000 kbps

• 4K Video: Needs about 35,000 to 68,000 kbps

If you are just recording on your phone or camera, most apps set a good bitrate for you. However, if you are editing or uploading, you may need to make the change yoursel

For Audio:

• Basic audio (voice calls): 96 to 128 kbps

• Good music quality: 256 to 320 kbps

For Streaming:

• If your internet is slow, a lower bitrate helps avoid buffering.

• Twitch recommends 3,000 - 6,000 kbps for 1080p streams.

Tip: If you are uploading a YouTube vlog in 1080p, set the bitrate to around 10,000 kbps. It is a safe middle. It keeps your video sharp without making it too large.

In summary, use a low bitrate for small, simple videos. Use a higher bitrate for HD or 4K videos to improve the video quality. Always test to find what works best with your device and the internet.

Part 3: How to Change Bitrate on P

Changing the bitrate on your computer sounds tricky at first. Your video file may be too big. Or the clarity may not be good enough. You might not even know where to begin. That is where the AVAide Video Converter comes in. It is not just a regular converter. It does more than change formats.

With AVAide Video Converter, you get multiple bitrate choices in just one click. You can set the video bitrate to fit your needs - anywhere from 900 Kbps to 9000 Kbps. It helps make your video smaller or clearer, depending on your preference. You can use it on both Windows and Mac computers. The program works quickly, so you do not have to wait long. It is simple to use, even for those who are not tech-savvy.

Just follow the tutorial below to discover how to change the bitrate on your PC using AVAide Video Converter:

Step 1First, go to the official AVAide Video Converter website. Click the Free Download button. Choose Windows or Mac, depending on your computer.

Once the file is done downloading, install the program. Just follow the setup instructions. After that, open the program. You are now ready to start.

Step 2Once the program opens, click the Converter tab at the top. Now, hit the (+) button in the middle. It will open a folder on your desktop. Pick the video you want to work with. The video will now show up on the converter screen.

Step 3Next to your video, click the Profile button on the right side. Choose a video format you want, like MP4, MOV, or AVI. Then, click the Cogwheel button beside it. A new window will appear. It is where you can change the output settings for your video.

Under the Video settings section, you will see options like:

• Encoder

• Frame Rate

• Resolution

• Bitrate

Set your bitrate to any value you prefer. A good range is between 3,500 and 5,000 Kbps for standard high-definition clarity. After you finish, click the Create New button to save your settings.

Step 4After setting everything up, look at the bottom part of the screen. You will see a Save to button. Click it. Now, pick a folder where you want to store your new video. Pick a spot that is easy to find.

For the last step, hit the Convert All button. AVAide Video Converter will now process your video with the new bitrate. Once it is done, your video will be saved automatically in your desktop folder or wherever you set it to go.

Helpful Tip: You can also use AVAide Video Converter to edit your video before saving it. You can rotate, crop, add effects, use filters, put a watermark, adjust audio, enhance video quality, and more. It helps make your video look more polished before you save or share it. So, you do not need another editor. Everything is right there in one place!

By Jane Pineda on Jun 27, 2025