Learn How to Add Text to Your Video and Make Your Content Pop

Wondering how to make your video content more eye-catching and easier for everyone to follow? Just add a text to video! If you want to highlight key points in work videos, create an engaging YouTube video or Instagram Reels, or make a tutorial video easier to follow, adding a stylish and impactful text can elevate your content! Now come along with me, I'll show you how easy this process can be - soon your video will be shine, no matter what you're sharing!

Part 1: Why Need to Add Text to Videos

Ever found yourself scrolling Instagram or TikTok with your phone on mute? Here's a fun fact: 85% of social media users watch videos without sound. Without text, your carefully crafted content might go unnoticed, as viewers can't grasp your message with the sound off. Text in videos isn't just for decoration - it's a useful tool for communication. Here's why you should consider adding text to your videos:

Clarify Your Message

Sometimes, a video alone may not fully convey your message. Viewers retain 95% of a message when it's paired with video and text, compared to just 10% from reading alone. It's necessary to add a text to your video on Reddit if you want to reinforce the audience's memory, so that they are hard to miss critical information, even while watching without sound.

Improve Engagement

Adding text to your YouTube or TikTok video can greatly improve engagement, it is because the video becomes more interactive and appealing. Catchy titles, subtitles, captions… These text overlays can captivate more viewers.

Optimize for Search Results

Platforms like YouTube, TikTok and Instagram will grasp the overall meaning of your video via text-based data. When you add text to videos, you're giving algorithms a signal to index your content. It means your video will be more likely to rank higher in search results, so users can easily click into your content.

Part 2: Different Text Types for Your Reference

Now that we know why text is essential, let's explore the different text types you can add to your videos to maximize their impact. Pick the right type, and you'll level up your content. Here are the main text types:

Subtitles & Captions

• Transcribe dialogue or label sound effects for silent viewing.
• Support SRT/ASS/SSA imports.
• Suitable for tutorials and vlogs.

Titles & Headlines

• Bold and eye-catching text to hook viewers.
• For openers or section dividers to guide content flow.

Lower Thirds

• Unobtrusive and concise bottom-screen text boxes.
• Label guests or highlight deals.
• Adding context without distracting viewers.

Call-to-Action (CTA) Text

• Clear and urgent prompts, like "Subscribe" or "Download".
• Tell viewers what to do next.
• Critical for marketing videos.

Watermarks

• Subtle logos, usernames or URLs.
• Protect copyright and build brand image.
• Adjustable opacity to avoid blocking visuals.

Part 3: How to Add Text to Video on Windows/Mac

If you're looking for a reliable program to add text to video on Windows/Mac, AVAide Video Converter is definitely worth trying. It can help you to proceed your video effortlessly without digging through confusing menus. You can add a text to highlight your key words and freely adjust the font, size, color, and position until it looks exactly how you want. And you can also add subtitles flexibly to your video to expand your audience reach and boost interaction. Tons of cool functions are waiting for you to explore!

Here's a step-by-step guide:

Step 1Click the button here to download AVAide Video Converter for free. Follow the installation prompts, complete the setup, then hit Start Now to launch the software.

Step 2On the main interface of the converter, click the Toolbox button first and then slide to select the Video Watermark option.

Step 3Click the big add button and pick the file you want to edit.

Step 4Hit the Text Watermark and add your words.

Step 5Choose your desired font, rotate, color, size and position. Adjust the text existing time the Tap Export to proceed. Your video is ready!

If you plan to add subtitles to your video as well, AVAide offers flexible tools that work smoothly, making it easy to customize text for different scenes!

Part 4: How to Add Text to a Video Online

Frustrated by installing software? Want to add text to a video for free? No problem! This Online tool can make it!

Clideo

Clideo is a free online video editor and video maker that you can use to edit all your video files, images and GIFs for free. It only takes you few seconds to add your text on video online.

Step 1Click Video Editor and hit Get Started.

Step 2Click the Upload button and drag or drop your file.

Step 3Tap the Text button to add your words and choose a font style as you like.

Step 4Customize its style, timeline and animation.

Step 5Hit the Export in the top-right corner.

Step 6Step 6: Choose the setting and tap Continue to Export your video.

Part 5: How to Add Text to a Video on iPhone

And now, a lot of iPhone users are probably asking: How do I quickly add text to videos right on my phone? Well, this built-in app is about to make a difference! No need to waste time downloading extra apps or clogging up your storage!

iMovie

A helpful built-in app for those who want to add a text on video on iPhone. With iMovie, users can easily trim and merge clips, add text to videos, insert transitions, apply filters. It also offers a variety of templates and cinematic themes that help videos look polished without effort.

Step 1Add text to a clip

Tap the clip > tap the Titles button > select a style.

Step 2Edit the text

You can change its position, timeline, size, font style, color and more.

Step 3Create a title sequence or end credits

Tap the Add Media button > choose a background > click the Add to Project button > tap a title style > trim the background clip.

Part 6: Tips for Adding Text to Video

• Keep Text Concise and Scannable
  Less is more with on-screen text. Avoid adding paragraphs and use key words only, in this way, viewers can get the gist without hitting pause mid-video.
• Use Contrast Colors
  Make sure your text pops from the background. Keep it readable in any scene. Use high-contrast colors, for example, you can use dark text on light background.
• Legible Font and Style
  Use clean and simple fonts that are easy to read on screen. Avoid overly decorative fonts, and keep font styles consistent.
• Smart Placement
  Place the text where it won't block important visuals or faces. The lower third is often a safe choice for names or titles. If you want to make comparison videos, you can also collage videos first, then place texts on same position across each clip to emphasize differences!

By Ben Carter on Feb 04, 2026